Montblanc is a respected brand name among aficionados of high-end quality products. This project at Ngee Ann City aimed to attract travel lovers and enthusiasts to the brand’s luxury collection, creating a mood and environment that is appropriate to the modern traveller.
Location: Ngee Ann City
Project: Pop-up Event
Scope: Full-fledged Service
The IDV Design
Infused in the overall design were elements that are familiar to frequent travellers. The centrepiece of the pop-store came in the form of a luggage carousel or belt commonly found in airports and places where travel is facilitated. The layout was constructed in an almost-circular flow to closely mimic the globe – a symbol for the well-travelled. The end result was an immersive showcase akin to the real-time travel experience.