Sincere Fine Watches, Jewel Changi Airport

IDV Concepts Asia | Franck Muller, Jewel Changi Airport

Project Description

Being Singapore’s oldest and most established name in luxury watch retail, Sincere Fine Watches was deserving of something special. Although there were challenges, the trust and confidence placed in our team were well-relished and overcome.

Client: Sincere Fine Watches

Location: Jewel Changi Airport

Scope: Full-fledged service

IDV Concepts Asia | Sincere Fine Watches, Jewel Changi Airport

Conceptualisation & Challenges

The IDV Design

The design was inspired by Jewel Changi Airport’s architecture. The goal was to lend a fresh, modern look without compromising the brand’s identity. As such, the design represented the ethos of being modern and luxurious utilising clean, elegant aesthetics interspersed with geometric patterns and rose gold elements.

We set out to create a consumer experience that was worthy of the brand’s longstanding reputation. Given plenty of creative freedom, we were able to produce an end-result that met the set goals.

01.

Jewel Changi Airport’s dome-shape façade was the main inspiration. Geometrical shapes, diagonal lines together with the use of glass and rose gold stainless steel was incorporated and present throughout the boutique.

02.

A rustic finish was rendered to the back wall and ceiling design, enhancing the modern and contemporary look of the boutique.

03.

To complement the rose gold elements, carpets in the shade of midnight blue and Krypton grey was put in place on the floor and ceiling to further enhance the sense of luxurious ambience.

01.

02.

A rustic finish was rendered to the back wall and ceiling design, enhancing the modern and contemporary look of the boutique.

03.

To complement the rose gold elements, carpets in the shade of midnight blue and Krypton grey was put in place on the floor and ceiling to further enhance the sense of luxurious ambience.