Sincerewatch.com, Ngee Ann City

IDV Concepts Asia | Sincerewatch.com, Ngee Ann City

Project Description

The sincerewatch.com project was truly a showcase of technology that managed to connect not only the digital to the real world but more importantly, consumer to a brand. It was a digital experience come to life.

Client : Sincerewatch.com

Location: Ngee Ann City

Project: Local Boutique

Scope: Full-fledged services

Brief & Solution

The IDV Design

We provided a full suite of services for sincerewatch.com, a concept store by Sincere Fine Watches that bridges and connects the digital world to real-world presence. This is to appeal to today’s younger IT-savvy generation. Innovation such as a touch panel was put in place to reflect this intent, which provides an interactive consumer experience.

01.

Online experience, as per those found on the brand’s website, were replicated in the form of touch panels. These allow consumers to browse for product information in-store. LED display panel/TV was installed, allowing the brand to showcase its core products, which also serves to attract consumer traffic.

02.

Another unique element is the hexagonal showcases. Inspired by the brand’s modular wristwatch concept, it renders an exclusive look to this particular store in-line with its innovative concept.

03.

One of the challenges of this project was the lighting. It needed to exude the right brightness without compromising on the aesthetic aspect of the timepieces on display. IDV managed to overcome the challenge successfully for a result that was pleasing to the eye and experience.

01.

02.

Another unique element is the hexagonal showcases. Inspired by the brand’s modular wristwatch concept, it renders an exclusive look to this particular store in-line with its innovative concept.