TAG Heuer at All Watches, Bugis Junction

IDV Concepts Asia | Passion For The Aesthetic
IDV Concepts Asia | TAG Heuer at All Watches, Bugis Junction
IDV Concepts Asia | Passion For The Aesthetic

Project Description

The window display for All Watches at Bugis Junction was inspired by the Formula One (Formula 1®) logo. Certain elements of the logo were incorporated into the design where red lighting was used as backlit to enhance the visual. Metal brush plate formed part of the visual merchandising design to further create a sense of real connection and experience to its concept.

Client: All Watches

Location: Bugis Junction

Project: Visual Merchandising

Scope: Production & Project Management