TAG Heuer's roots can be dated back to the 19th Century. With the rich history, this project is to commemorate the brand’s 55th anniversary was based on a museum concept. The intent was to showcase TAG Heuer’s heritage, innovations and array of vintage timepieces in line with its branding.
Client: TAG Heuer
Location: ION Orchard
Project: Pop-up Event
Scope: Full-fledged Service
The Client Brief
Ensuring that the brand’s guidelines, in regards to fixed elements and colour scheme, among others, were duly adhered to, IDV set out to put in place several elements that would enhance the theme and concept.
The IDV Design
Avant-garde inspired showcases were among the installations crafted specifically for this momentous event. Alongside the vintage timepieces on display, the history of the TAG Heuer collection was presented on a back wall immersing the consumer into a history walkthrough experience much like being in a museum. To enhance visibility, the brand’s logo was also placed on the roof of the setup, which encouraged foot traffic.