The theme was inspired by “racing sports” and being an acclaimed lifestyle brand known primarily for their quality timepieces, one of the intentions was to highlight TAG Heuer’s innovative craftsmanship.
The IDV Design
To establish the theme, the chequered-flag design was incorporated with the use of vinyl stickers along the perimeter of the floor space. We were also mindful to ensure that the brand’s guidelines in regards to fixed elements and colour scheme, among others, were duly adhered to. A LED TV was also put in place to facilitate product advertisements on screen, enhancing the theme of the pop-up store.