This TAG Heuer project involved design adaptation, project management and space planning work, to name a few. Meticulous planning was done to ensure that the brand’s guidelines in regards to fixed elements and colour scheme, among others, were duly adhered to.
The store fittings were manufactured in-house utilising IDV Asia’s innovative technology. The avant-garde inspired showcase was designed explicitly for this project, and the overall layout of the store reflected the quality and spirit of the brand.
The consumer experience was also considered to render a pleasing and connective in-store experience.